Privacy Policy

1. Privacy at a Glance

General Information

The following information provides a brief overview of what happens to your personal data when you visit our website. Personal data refers to any information that can be used to identify you personally. For detailed information on data protection, please refer to our Privacy Policy, which is listed below this text.

Data Collection on Our Website


Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact information in the legal notice section of this website.

How do we collect your data?

Your data is collected, in part, when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is automatically collected by our IT systems when you visit the website. This primarily consists of technical data (e.g., internet browser, operating system, or the time the page was accessed). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure that the website functions properly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to obtain, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to request the correction, restriction, or deletion of this data. For this and any other questions regarding data protection, you may contact us at any time at the address provided in the legal notice. Furthermore, you have the right to file a complaint with the competent supervisory authority.

Analytics tools and third-party tools

When you visit our website, your browsing behavior may be analyzed for statistical purposes. This is primarily done using cookies and so-called analytics tools. The analysis of your browsing behavior is generally anonymous; your browsing behavior cannot be traced back to you. You may object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy policy.

You have the right to object to this analysis. We will inform you of your options for objecting in this Privacy Policy.


2. General Information and Mandatory Disclosures

Privacy Policy

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws and this Privacy Policy.

When you use this website, various types of personal data are collected. Personal data is information that can be used to identify you personally. This Privacy Policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.

Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security risks. It is not possible to completely protect data from access by third parties.

Information about the data controller

The entity responsible for data processing on this website is:

Alternawol eG – Board of Directors: Sebastian Krüger, Am Hammer 1, 59955 Winterberg

Phone: 02983 - 8929970 – Email: mail@alternawol.org

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. To do so, simply send us an informal email. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to data portability

You have the right to receive data that we process automatically based on your consent or in fulfillment of a contract, either directly or through a third party, in a commonly used, machine-readable format. If you request that the data be transferred directly to another controller, this will only be done to the extent that it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address bar of your browser changes from “http://” to “https://” and by the lock icon in your browser’s address bar.

If SSL or TLS encryption is enabled, the data you send to us cannot be intercepted by third parties.

Secure online payments on this website

If, after entering into a paid contract, you are required to provide us with your payment information (e.g., account number for direct debit authorization), this information is necessary for processing the payment.

Payments made using standard payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the padlock icon in your browser’s address bar.

With encrypted communication, the payment information you send to us cannot be read by third parties.

Access, Blocking, Deletion

In accordance with applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to have this data corrected, restricted, or deleted, if applicable. For this and any other questions regarding personal data, you may contact us at any time at the address provided in the legal notice.

Objection to promotional emails

We hereby object to the use of contact information published in accordance with the legal requirement to provide an imprint for the purpose of sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited transmission of advertising information, such as through spam emails.


3. Data Collection on Our Website

Cookies

Some of the pages on this website use cookies. Cookies do not harm your computer and do not contain viruses. Cookies help make our website more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.

You can configure your browser to notify you when cookies are set, to allow cookies only on a case-by-case basis, to block cookies in specific cases or generally, and to enable the automatic deletion of cookies when you close your browser. Disabling cookies may limit the functionality of this website.

Cookies that are necessary for the electronic communication process or for providing specific functions you have requested (e.g., the shopping cart function) are stored on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services. To the extent that other cookies (e.g., cookies used to analyze your browsing behavior) are stored, these are addressed separately in this privacy policy.

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

  • Browser type and browser version
  • operating system used
  • Referrer URL
  • Hostname of the connecting computer
  • Time of the server request
  • IP address

This data is not combined with other data sources.

The legal basis for data processing is Article 6(1)(f) of the GDPR, which permits the processing of data for the performance of a contract or the implementation of pre-contractual measures.

Contact Form

If you submit an inquiry to us via the contact form, we will store the information you provide in the form—including the contact details you enter there—for the purpose of processing your inquiry and in case we have any follow-up questions. We will not share this information without your consent.

The processing of the data entered in the contact form is therefore based solely on your consent (Art. 6(1)(a) GDPR). You may withdraw this consent at any time. To do so, simply send us an informal email. The lawfulness of the data processing operations carried out prior to the withdrawal remains unaffected by the withdrawal.

The data you enter in the contact form will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Registration on this website

You can register on our website to access additional features. We use the information you provide solely for the purpose of providing the specific product or service for which you have registered. You must provide all required information during registration. Otherwise, we will decline your registration.

For important changes, such as changes to the scope of our services or technically necessary changes, we will use the email address you provided during registration to notify you.

The processing of the data you provide during registration is based on your consent (Art. 6(1)(a) of the GDPR). You may withdraw your consent at any time. To do so, simply send us an informal email. The lawfulness of any data processing that has already taken place remains unaffected by the withdrawal of consent.

We will store the data collected during registration for as long as you remain registered on our website, after which it will be deleted. Statutory retention periods remain unaffected.

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary to establish, define the terms of, or modify the legal relationship (master data). This is done in accordance with Article 6(1)(b) of the GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. We collect, process, and use personal data regarding the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill for it.

The customer data collected will be deleted once the order has been completed or the business relationship has ended. Statutory retention periods remain unaffected.

Data Transmission Upon Contract Formation for Online Stores, Retailers, and Merchandise Shipping

We only disclose personal data to third parties when necessary for the fulfillment of the contract, such as to companies responsible for delivering the goods or to the financial institution handling the payment. We do not disclose data beyond this scope, unless you have expressly consented to such disclosure. Your data will not be disclosed to third parties without your express consent, for example for advertising purposes.

The legal basis for data processing is Article 6(1)(b) of the GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Data Transfer Upon Conclusion of a Contract for Services and Digital Content

We only disclose personal data to third parties when necessary for the fulfillment of the contract, such as to the financial institution responsible for processing payments.

Your data will not be disclosed to any other parties, unless you have expressly consented to such disclosure. Your data will not be disclosed to third parties without your express consent, for example for advertising purposes.

The legal basis for data processing is Article 6(1)(b) of the GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.


4. Analytics Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is usually transmitted to a Google server in the United States and stored there.

Google Analytics cookies are stored in accordance with Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have enabled the IP anonymization feature on this website. This means that Google will truncate your IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before transmitting it to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent cookies from being stored by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all the features of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to Data Collection

You can prevent Google Analytics from collecting your data by clicking the following link. An opt-out cookie will be set to prevent your data from being collected during future visits to this website:

Disable Google Analytics

For more information on how Google Analytics handles user data, please see Google's Privacy Policy:https://support.google.com/analytics/answer/6004245?hl=de.

Order Data Processing

We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities regarding the use of Google Analytics.


5. Newsletter

Newsletter information

If you would like to subscribe to the newsletter offered on this website, we will need your email address as well as information that allows us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. No other data is collected, or is collected only on a voluntary basis. We use this data exclusively to send you the requested information and do not share it with third parties.

The processing of the data entered in the newsletter subscription form is based solely on your consent (Art. 6(1)(a) GDPR). You may revoke your consent to the storage of your data and email address, as well as their use for sending the newsletter, at any time, for example via the “Unsubscribe” link in the newsletter. The lawfulness of data processing operations that have already taken place remains unaffected by the revocation.

We will store the data you have provided to us for the purpose of subscribing to our newsletter until you unsubscribe, at which point it will be deleted. Data stored by us for other purposes (e.g., email addresses for the members’ area) remains unaffected by this.

Click Tip

This website uses Klick-Tipp to send newsletters. The provider is KLICK-TIPP LIMITED, 15 Cambridge Court, 210 Shepherd’s Bush Road, London W6 7NJ, United Kingdom.

Klick-Tipp is a service that can be used, among other things, to organize and analyze the distribution of newsletters. The data you provide when subscribing to the newsletter is stored on Klick-Tipp’s servers.

Data Analysis by Klick-Tipp

When we send newsletters using Klick-Tipp, we can see whether a newsletter message has been opened and which links, if any, have been clicked.

Klick-Tipp also allows us to segment newsletter recipients into different categories (known as tagging). For example, newsletter recipients can be segmented by gender, personal preferences (e.g., vegetarian or non-vegetarian), or customer relationship (e.g., customer or potential customer). This makes it easier to tailor newsletters to specific target groups. For more information, visit:https://www.klick-tipp.comandhttps://www.klick-tipp.com/handbuch.

If you do not want to receive analysis from Klick-Tipp, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter. You can also unsubscribe from the newsletter directly on the website.

Legal basis

Data processing is based on your consent (Art. 6(1)(a) of the GDPR). You may withdraw this consent at any time. The lawfulness of any data processing that has already taken place remains unaffected by the withdrawal.

Retention period

The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and those of Klick-Tipp after you unsubscribe. Data stored by us for other purposes (e.g., email addresses for the members’ area) remains unaffected by this.

For more information, please refer to Klick-Tipp’s privacy policy at:https://www.klick-tipp.com/datenschutzerklaerung.

Execution of a Contract for Data Processing on Behalf of a Client

We have entered into a data processing agreement with Klick-Tipp, in which we require Klick-Tipp to protect our customers' data and not to disclose it to third parties.

Klaviyo

Email Marketing and Customer Communication with Klaviyo

We use Klaviyo, a service provided by Klaviyo Inc., to manage email marketing, send newsletters, and analyze user behavior.
This involves the processing of personal data, including, in particular, email addresses, IP addresses, device and browser information, as well as information about user behavior (e.g., email open and click-through rates, pages visited, and interactions in the online store).

The processing of data is based on Article 6(1)(a) of the GDPR (consent) or Article 6(1)(f) of the GDPR (legitimate interest in efficient and targeted customer communication).

Klaviyo is a company based in the United States. The transfer of personal data to the United States is based on the standard contractual clauses approved by the European Commission in accordance with Article 46 of the GDPR.

For more information about Klaviyo's privacy practices, please see Klaviyo's Privacy Policy: https://www.klaviyo.com/privacy

6. Plugins and Tools

YouTube

Our website uses plugins from YouTube, a service operated by Google. The site is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages that includes a YouTube plugin, a connection is established with YouTube's servers. This informs YouTube's servers which of our pages you have visited.

If you are logged into your YouTube account, you are allowing YouTube to associate your browsing activity directly with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube to ensure that our online content is presented in an appealing way. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR.

For more information on how user data is handled, please see YouTube’s Privacy Policy at:https://www.google.de/intl/de/policies/privacy.

Google Web Fonts

This site uses web fonts provided by Google to ensure consistent font display. When you visit a page, your browser loads the necessary web fonts into its cache to display text and fonts correctly.

To this end, the browser you are using must establish a connection to Google’s servers. This allows Google to determine that our website has been accessed via your IP address. We use Google Web Fonts to ensure a consistent and visually appealing presentation of our online content. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR.

If your browser does not support web fonts, a default font from your computer will be used.

For more information about Google Web Fonts, visithttps://developers.google.com/fonts/faqand Google’s Privacy Policy:https://www.google.com/policies/privacy/.

Google Maps

This site uses the Google Maps mapping service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

In order to use the features of Google Maps, it is necessary to store your IP address. This information is typically transmitted to a Google server in the United States and stored there. The provider of this website has no control over this data transfer.

We use Google Maps to ensure that our online content is presented in an appealing way and to make it easy for users to locate the places listed on our website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR.

For more information on how user data is handled, please see Google's Privacy Policy:https://www.google.de/intl/de/policies/privacy/.


7. Payment providers

PayPal

On our website, we offer payment via PayPal, among other options. This payment service is provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

If you choose to pay via PayPal, the payment information you enter will be transmitted to PayPal.

The transfer of your data to PayPal is based on Article 6(1)(a) of the GDPR (consent) and Article 6(1)(b) of the GDPR (processing necessary for the performance of a contract). You have the right to withdraw your consent to data processing at any time. A revocation does not affect the validity of data processing operations that took place in the past.

Instant Bank Transfer

On our website, we offer, among other options, payment via “Sofortüberweisung.” This payment service is provided by Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter “Sofort GmbH”).

Using the “Sofortüberweisung” service, we receive real-time payment confirmation from Sofort GmbH and can immediately begin fulfilling our obligations.

If you have chosen the “Sofortüberweisung” payment method, you will need to provide Sofort GmbH with your PIN and a valid TAN, which the company will use to log in to your online banking account. After logging in, Sofort GmbH automatically checks your account balance and processes the transfer to us using the TAN you provided. They will then immediately send us a transaction confirmation. After logging in, your transaction history, the credit limit of your overdraft facility, and the existence of other accounts as well as their balances are also automatically checked.

In addition to your PIN and TAN, the payment details you enter and your personal information are also transmitted to Sofort GmbH. Your personal information includes your first and last name, address, phone number(s), email address, IP address, and any other information required for payment processing. The transmission of this data is necessary to verify your identity beyond a doubt and to prevent fraud attempts.

The transfer of your data to Sofort GmbH is based on Article 6(1)(a) of the GDPR (consent) and Article 6(1)(b) of the GDPR (processing necessary for the performance of a contract). You have the right to withdraw your consent to data processing at any time. A revocation does not affect the validity of data processing operations that took place in the past.

For details on paying via Sofortüberweisung, please visit the following links:https://www.sofort.de/datenschutz.htmlandhttps://www.klarna.com/sofort/.